Collection: ONLY HEARTS
While other children dreamed about becoming teachers, doctors, and celebrities when they grew up, Helena Stuart wanted to become a nun. What's even more surprising is that Helena is the founder of Only Hearts, an iconic lingerie and intimate apparel brand beloved for its sensual and high-quality designs since 1978.
Though she's widely credited with popularizing lingerie-inspired dressing, Helena had the phrase "inner outerwear" trademarked back in 1981. Born in New York City and raised in Italy with seven siblings, Helena experienced a world- ly up bringing shaped by her Italian heritage and world travels, especially attending Milan Fashion Week. While her mother walked the runways as a model, though, Helena preferred to stay out of the spotlight. "I liked being in the back room with the seamstress- es," she recalls. "That's where the magic really seemed to happen."
Helena held that sentiment all the way until she opened her first Only Hearts boutique on the Upper West Side on Columbus Avenue in 1978. Every single item in the charming space, like hand-painted Minnetonka moccasins, was heart-themed and inspired by Helena's lifelong love of hearts-which she started collecting at the age of 12.
Around that same time, Norma Kamali, Betsey Johnson, and AgnesB. were shaking up the fashion industry. Helena realized she, too, could design something desirable for the everyday woman. With a sewing machine and shears, she started making pieces that were as comfortable as they were feminine ankle socks with crocheted hearts, cut- up Carter's undershirts, and tees with bits of lace sewn in. Once she got the attention of Henri Bendel and Bloomingdale's at trade shows, it finally dawned on her "I realized I was selling intimate apparel and loungewear."
-
Sold out
ONLY HEARTS -Maddalena crop cami
Regular price $72.00 USDRegular priceUnit price / perSold out -
Sold out
ONLY HEARTS-MADDALENA THONG RED
Regular price $41.00 USDRegular priceUnit price / perSold out -
ONLY HEARTS -A Rose Is A Rose Scarlett Slip
Regular price $82.00 USDRegular priceUnit price / per -
ONLY HEARTS -Message in a Bottle Baby Tee
Regular price $62.00 USDRegular priceUnit price / per -
ONLY HEARTS -Message in a Bottle Pamela Short
Regular price $50.00 USDRegular priceUnit price / per -
ONLY HEARTS -Maddalena silvia slip
Regular price $90.00 USDRegular priceUnit price / per -
ONLY HEARTS - SILK CHARMEUSE MINI SLIP
Regular price $219.00 USDRegular priceUnit price / per -
ONLY HEARTS -Message in a Bottle Brigitte Body
Regular price $90.00 USDRegular priceUnit price / per -
ONLY HEARTS - Silk Charmeuse Cami
Regular price $182.00 USDRegular priceUnit price / per -
ONLY HEARTS - Silk Charmeuse Tap Shorts
Regular price $150.00 USDRegular priceUnit price / per